My journey into digital started in an unexpected place — a bakery.
With a background in Food Science and Technology and three years running my own bakery, I learned the discipline, creativity, and resilience it takes to grow something from scratch. That experience fueled my curiosity for marketing, content, and design and eventually leading me to build and grow my own profitable blogs in faith, food, personal development and lifestyle niches.
Before AimUp, I co-ran two blogging and Pinterest VA business, working with hundreds of bloggers and coaches, helping them grow their blogs and online presence.
Somewhere between managing clients, fixing a hundred broken WordPress themes, updating WP plugins, troubleshooting bugs and errors and chasing analytics dashboards, I fell deeply in love with web development, SEO, and brand strategy, combining everything I’d learned from baking, blogging, and analytics into one clear mission: helping small lifestyle brands turn their online presence into something that truly works.
At AimUp, I bring all of that, my technical skills, marketing insight, and creative background into my mission: to help lifestyle brands, creatives, and purpose-driven founders build websites that attract, engage, and convert with clarity and confidence.
