Before AimUp, my career path was far from digital and keywords, I trained and worked as a boat technician, and I painted homes with a love for color and detail. I am deeply passionate about building things with precision and  finding satisfaction in tangible transformation.

Then life took a turn. After surviving multiple surgeries and spending nearly four months in recovery, I was forced to step away from physically demanding work. That season became a turning point, and my entry into the digital world.

What started as simply helping Grace (then my fiancée) with her blogging clients quickly grew into a full-blown passion for digital marketing, SEO, PPC, and Pinterest. I found joy in the numbers, the strategy, and the satisfaction of seeing real results. Two years later, we built Pin Blog Assist, and now, AimUp, our shared vision to help lifestyle brands grow with clarity, confidence, and consistency.

I’m also currently training for a cloud engineering certification. That technical training, on top of my practical marketing experience, means I bring both precision and systems thinking to AimUp: from reliable hosting and fast deployments to automated backups, monitoring, and cost optimisation. This will let us build and operate sites that are faster, more secure, and more reliable.

Today, I bring both technical precision and lived experience to every project, the engineer’s eye for structure, the marketer’s focus on performance, and the human understanding that growth comes with time, discipline, and teamwork. All of this, paired with my execution and operations focus, ensures clients not only get beautiful strategy and design, but also a rock-solid platform that converts and scales.